2011-01-19
Tagline "Our name is on the line" underscores emphasis on ratings trust and accuracy
NEW YORK, NY- With the goal of bringing increased accuracy, accountability and trust to the financial markets, Kroll Bond Ratings (www.krollbondratings.com) today officially launched its credit rating agency with a multi-media marketing campaign.
"The financial crisis forcefully demonstrated that the current ratings system is broken," said CEO and Chairman Jules Kroll. "Leading up to the downturn, the Big 3 bond ratings agencies failed to sound the alarm, resulting in serious damage to many investors. Now there is an appetite for meaningful change, demonstrated by the clients that have already joined our roster."
To meet this high bar, Kroll Bond Ratings will adhere to the following principles:
- Not relying solely on information provided by issuers of bonds
- Seeking further, direct verification of information when necessary
- Adopting corporate governance principles to keep investor interests above all other concerns
- Maintaining dual focus on initial ratings as well as post-issuance surveillance
- Sharing both its ratings methodology and analysis in the public domain
Today marks the debut of a significant branding / advertising campaign supporting the launch of Kroll Bond Ratings, targeting the investment community across print, radio, broadcast, the Web and mobile devices. Global strategic branding firm, Siegel+Gale (www.siegelgale.com), developed and executed both the creative and media strategy.
Those interested in learning more about the products and services offered by Kroll Bond Ratings can visit their website (www.krollbondratings.com) or call them in New York at (212) 702-0707.
About Kroll Bond Ratings:
Kroll Bond Rating Agency, Inc. (www.krollbondratings.com) is registered with the SEC as a nationally recognized statistical rating organization (NRSRO). Kroll Bond Ratings was established in 2010 to restore trust in credit ratings. Founded by Jules Kroll, pioneer of the modern investigation, intelligence and corporate security industry, the firm provides accurate and timely ratings for bonds issued by financial institutions and large corporations. Kroll Bond Ratings offers a built-in safeguard, namely, the firm is more than 40%-owned by pension funds and foundations. As such, Kroll Bond Ratings is accountable directly to investors. Kroll Bond Ratings operates from offices in New York and Maryland.
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